For online Retail Express, the right product display, recommendations and search results can help increase conversions and customer satisfaction. But the challenge is finding the best way to merchandise products for shoppers with different needs and preferences. Smart merchandising takes into account all of this to deliver personalized shopping experiences and boost online sales.
With AI merchandising solutions, it’s now easier than ever to create a seamless shopping experience for your customers. Using an AI-powered merchandising platform, you can optimize product displays, recommendations and search results, automatically taking into account inventory levels and other data to ensure that only relevant products are displayed – reducing out of stock issues and improving customer engagement and conversion rates.
Smart Selling: How Intelligent Merchandising Boosts Customer Engagement and Sales
Smart merchandising also includes intelligent pricing, which is an algorithm that optimizes prices based on competition, price elasticity and demand. It identifies and prioritizes the most impactful changes to pricing strategies, such as adjusting prices based on stock cover or pinpointing underpriced items, helping you maximize profits without impacting customer loyalty and brand perception.
Lastly, smart merchandising also provides valuable insights into your shopper’s buying habits and intent through predictive analysis of shopping history. The platform learns about each visitor’s purchase history and browsing patterns, then uses this information to recommend new products and create cross-selling and upselling opportunities. This ultimately delivers a more personalized online shopping experience and helps you build strong relationships with customers that lead to repeat purchases and customer loyalty.