When creating your digital menu board software – aiscreen you need to start by using fonts that are easy to read from both close up and a distance. You should also make sure to have a background that complements your brand and isn’t too busy as this can be distracting for customers. When it comes to choosing imagery for your digital menu board, try to use real life images as opposed to stock photos. This will help to increase your chances of capturing the customer’s attention.
Digital menu boards allow for immediate updates to be made to the content displayed. This is perfect for restaurants that offer limited-time promotions or seasonal items. For example, if you’re running low on a popular item you can adjust the digital menu board to let guests know before they order, rather than telling them after they’ve already been served.
The Art of Appetizing: Design Tips for Effective Digital Menu Boards
Digital menu boards can also be used to display different promotional content at specific times of the day, such as breakfast items in the morning and dinner items in the evening. This can increase your chance of grabbing the attention of passers-by and driving more business to your restaurant. When purchasing a digital menu board, look for one that has been built with commercial grade screens and comes with a minimum 3-year warranty. This will ensure that your screen is reliable and durable and that you’ll be able to get the most return on investment from it.