Email is one of the most important communication channels for many businesses, especially for delivering transactional messages and engaging customers. However, email is also one of the most vulnerable channels for cyber attacks and fraud.

Fraud prevention with email reputation helps ensure that your business is being represented by a valid and trusted sender, reducing the likelihood that your emails are blocked or marked as spam. This can improve email deliverability rates and inboxing (less hitting the junk folder) as well as overall ROI.

Fraud Prevention with Email Reputation: Evaluating Trust Before Engagement

Invalid or non-existent email addresses cause a high bounce rate, which negatively affects your sender reputation and may result in mailbox providers blacklisting your IP address. Having an accurate list of email addresses is the best way to reduce bounce rates and prevent your messages from being flagged as spam. Email verification is a simple solution for validating email addresses and keeping your audience engaged.

Phishing is a common type of fraud in which cybercriminals impersonate a trusted brand to gain access to sensitive information or steal money. Using spoofed domains and fake sender names, these criminals can damage your reputation and the trust of your audience.

Fraudulent activity can have long-term impacts, such as reduced customer trust and revenue, loss of productivity, and legal liability. Investing in an advanced fraud prevention tool like Heimdal’s Email Reputation & Identity Verification allows your team to halt sophisticated email threats, guard against CEO fraud and other impersonations, and safeguard data integrity.

…

Reliable Offshore Hosting for Privacy

Reliable Offshore Hosting for Privacy or application in a jurisdiction outside one’s home country offers enhanced privacy, data security, and anonymity. For e-commerce businesses that manage a vast amount of user-sensitive information, such as payment details and private correspondence, offshore hosting can be a key strategic decision to avoid hefty penalties from global regulations and maintain compliance.

Many offshore web hosts operate in countries that prioritize privacy, such as Switzerland and Iceland. They offer stringent data protection laws, preventing third parties from spying or accessing user information. Moreover, they are more lenient when it comes to disabling content that violates international law. Among others, Flaunt7 is a highly-reviewed offshore provider with servers in the Netherlands, Bulgaria, Russia, and other locations. It offers anonymous domain registration, a dedicated IP address for every site, DMCA-friendly server configurations, and daily backups.

Dedicated Offshore Hosting for Businesses: Is It Worth It

Other defining features of reliable offshore hosting for privacy include scalability and flexibility. Evaluate whether the provider supports your expected growth and traffic fluctuations. Also, evaluate their technical expertise to determine if they can accommodate your needs with self-managed or managed hosting plans.

Ultimately, you need to find an offshore host that aligns with your priorities and business goals. If you want to protect your privacy and security, you need a reputable provider with a robust infrastructure and a commitment to customer support. Choosing the right offshore provider is not easy, especially with so many competing options. Consider how each company compares with other services in the industry and select one that meets your specific requirements.…

In a world where mobile usage is ubiquitous, Carrier lookup by telephone number has become an important tool for both individuals and businesses to make informed decisions, improve efficiency, strengthen security, and resolve network issues. In this article, we’ll take a look at how to use Carrier lookup tools to identify callers, prevent scams, and optimize communication strategies.

Using a Carrier lookup by telephone number allows you to retrieve the name of the mobile phone network operator that has assigned the phone number in question. This information can be used to determine whether the caller is calling from a landline, cell, virtual line (VOIP), or other phone type, and may also provide further details about the caller, such as the person’s name and address.

VoIP Number Checker: Identify Internet-Based Callers

The Lookup Function can be invoked by a Studio Flow widget or directly as a REST API, providing you with the information you need to make smarter applications. For example, a Twilio Function that returns the phone carrier can be used to filter out numbers that do not meet specific compliance laws governing text message marketing. This is a simple but effective way to ensure that your SMS campaigns are only sent to valid mobile numbers.

With the help of Lookup, your business can quickly and efficiently organize its client databases by separating landline and mobile numbers, as well as identifying invalid phone types, such as pagers or satellites. This information can be relayed back to your clients, as well as used to fine-tune the content of their messages to better connect with each individual subscriber.…

A successful credential stuffing attack can have serious implications for a business. Besides straining IT resources, it can lead to downtime and lost revenue from users who are blocked from accessing systems or forced to reset their passwords. Prevent credential stuffing can also damage a brand’s reputation, as customers lose faith in a company that can’t protect their data.

What is the best solution to credential stuffing?

The number of data breaches has dramatically increased in recent years, creating a massive pool of compromised usernames and passwords available for sale or download on dark web marketplaces and forums. Many users also persist in reusing the same login credentials across multiple online platforms, making them easier for attackers to enumerate and target.

Cybercriminals use specialized software and scripts, known as “credential stuffers,” to test the stolen credentials against a website’s login page at a rate of thousands of attempts per second. This makes it very difficult for security teams to detect these attacks in real time.

There are a variety of preventive measures that can help organizations mitigate the risk of a credential stuffing attack. For example, companies can implement a dark web monitoring solution to alert them to the presence of stolen login credentials and take remedial action. They can also deploy Security Information and Event Management (SIEM) tools to look for patterns, such as repeated failed login attempts from a single location or device, that might suggest a credential stuffing attack.

Educating staff on the importance of cybersecurity can also help to reduce the chances that a company will fall victim to a credential stuffing attack. Similarly, requiring all users to log into company systems with multi-factor authentication can further reduce the risk of stolen credentials being used by attackers. It is also important for businesses to perform an Internet Presence Assessment, which can reveal vulnerable points that can be attacked by malicious code.

…

Eliminate invalid traffic  is not just good for AdSense, but it’s essential to your website and user experience. Invalid traffic threatens ad revenue, clouds marketing metrics, and muddies conversion rates. It also hurts publisher reputation and causes advertisers to lose confidence in their publishers, resulting in lost ad spend.

Guarding Your Clicks: Strategies to Block and Filter Out Invalid Traffic in Digital Advertising

There are many different types of invalid traffic. Some are benign and some are downright fraudulent. Some are caused by poor ad placement and intrusive ads, while others are caused by fraudsters who click on your ads to generate ad impressions and revenue for themselves. Invalid traffic of all kinds costs marketers billions of dollars this year.

The most common and least harmful is General Invalid Traffic (GIVT), which is typically bots or crawlers that aren’t trying to simulate human behavior. These are easy to spot with routine ad filtration tools using lists of known bots and spiders and regular parameter checks on your website and ad performance. Other forms of IVT are more sophisticated. One of the most common is ad stacking, where a single ad is stacked on top of another to earn multiple payouts.

Another is cookie stuffing, where multiple third-party cookies are stuffed onto users’ browsers to trick AdSense into paying for multiple impressions that have never been viewed by humans. These types of scams can be more difficult to detect with automated tools, but it’s important to watch out for a sudden increase in traffic that isn’t explained by other factors.…