A successful credential stuffing attack can have serious implications for a business. Besides straining IT resources, it can lead to downtime and lost revenue from users who are blocked from accessing systems or forced to reset their passwords. Prevent credential stuffing can also damage a brand’s reputation, as customers lose faith in a company that can’t protect their data.

What is the best solution to credential stuffing?

The number of data breaches has dramatically increased in recent years, creating a massive pool of compromised usernames and passwords available for sale or download on dark web marketplaces and forums. Many users also persist in reusing the same login credentials across multiple online platforms, making them easier for attackers to enumerate and target.

Cybercriminals use specialized software and scripts, known as “credential stuffers,” to test the stolen credentials against a website’s login page at a rate of thousands of attempts per second. This makes it very difficult for security teams to detect these attacks in real time.

There are a variety of preventive measures that can help organizations mitigate the risk of a credential stuffing attack. For example, companies can implement a dark web monitoring solution to alert them to the presence of stolen login credentials and take remedial action. They can also deploy Security Information and Event Management (SIEM) tools to look for patterns, such as repeated failed login attempts from a single location or device, that might suggest a credential stuffing attack.

Educating staff on the importance of cybersecurity can also help to reduce the chances that a company will fall victim to a credential stuffing attack. Similarly, requiring all users to log into company systems with multi-factor authentication can further reduce the risk of stolen credentials being used by attackers. It is also important for businesses to perform an Internet Presence Assessment, which can reveal vulnerable points that can be attacked by malicious code.

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Eliminate invalid traffic  is not just good for AdSense, but it’s essential to your website and user experience. Invalid traffic threatens ad revenue, clouds marketing metrics, and muddies conversion rates. It also hurts publisher reputation and causes advertisers to lose confidence in their publishers, resulting in lost ad spend.

Guarding Your Clicks: Strategies to Block and Filter Out Invalid Traffic in Digital Advertising

There are many different types of invalid traffic. Some are benign and some are downright fraudulent. Some are caused by poor ad placement and intrusive ads, while others are caused by fraudsters who click on your ads to generate ad impressions and revenue for themselves. Invalid traffic of all kinds costs marketers billions of dollars this year.

The most common and least harmful is General Invalid Traffic (GIVT), which is typically bots or crawlers that aren’t trying to simulate human behavior. These are easy to spot with routine ad filtration tools using lists of known bots and spiders and regular parameter checks on your website and ad performance. Other forms of IVT are more sophisticated. One of the most common is ad stacking, where a single ad is stacked on top of another to earn multiple payouts.

Another is cookie stuffing, where multiple third-party cookies are stuffed onto users’ browsers to trick AdSense into paying for multiple impressions that have never been viewed by humans. These types of scams can be more difficult to detect with automated tools, but it’s important to watch out for a sudden increase in traffic that isn’t explained by other factors.…